Every year Billions of dollars are invested into technologies that have transformed the way watch content, order transport, listen to music, and book accommodation. Netflix, UBER, Spotify, and Airbnb.
The goal of this investment is for software and data to remove friction from connecting consumers and their desired outcomes/experience.
In a B2B environment, this is also the case. SaaS Platforms have transformed the way companies engage with software. In a survey conducted by BetterCloud, 73% of organizations who responded said that at least 80% of their apps would be SaaS by 2020.
The survey highlights that when companies are looking at purchasing SaaS solutions, their criteria centers around cost, security, ease of use, integrations, scalability, reporting, and analytics.
The question which drives our thinking is, how can we utilise software to remove friction from the private capital raising process, to save time and money while also improving access to investors, efficiency, and analytics?
Current Private Capital Raising Experience
Currently, you have the process focused around personal networks, legacy systems, isolated solutions, manual processes, virtually no deal analytics, lack of investor connectivity, and a fragmented ecosystem with minimal co-operation and online platforms charging 6 to 8% and competing with the professional service firms.