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Aussie Startup Troozi Aims Cupid’s Arrow at Choosy Singles in India’s Growing Online Dating Market

  • Published July 10, 2015 11:43AM UTC
  • Publisher Wholesale Investor
  • Categories Company Updates

Thursday 9 July 2015, By Denham Sadler, Startup Smart

Two former RSVP.com.au executives have teamed up to create a new online dating venture tailored specifically to the booming Indian market.

Australian-based startup Troozi was developed by Lija Wilson and Nikhil Jain, who met in 2005 while working for Fairfax on RSVP.com.au, Australia’s biggest dating website. Wilson says the pair gained an appreciation for online dating during that time, and wanted to explore the enormous opportunities on offer in India.

“We both have a passion for startups and digital growth businesses, and we couldn’t shake our passion for the online dating space,” Wilson says. “India is currently one of the most exciting startup markets in the world.”

Troozi is primarily an online dating site, with an app and a mobile version. The pair, along with fellow co-founder and investment advisor John Wilson, funded the initial development of the product and technology themselves.

They then launched a proof-of-concept phase and quickly hit 100,000 members. Wilson says they’ve so far targeted marketing to just Mumbai and Delhi, but about 28% of users have been gained organically through word-of-mouth.

A small seed round of funding was completed in order to validate the proof-of-concept in marketing. Wilson says they were able to prove their assumptions, and that they could grow the user base rapidly.

“We got where we needed to in a much shorter space of time than we thought,” she says.

Troozi opened for Series A funding in May, with the intent of using the funds to ramp up marketing and user acquisition. Wilson says so fair they’ve raised about 40% of their target for the round.

“We’ve road-showed in Australia and Singapore, and did a trip to India to meet with potential backers,” she says.

“We have a lot of open conversations at the moment.”

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