Australian Professional League (APL) is raising $100-150M from private capital through FIFA’s go-to advisor, Raine Group. With its separation from Football Australia at the end of 2020, APL, which runs A-League and W-League, it now has the operational and financial control of the top-tier competition. APL has recently also secured new broadcasting agreements, during the time that is proving to be pivotal for Australian professional soccer. Soccer has attracted a lot of attention from private capital across the world, as the investors look to help transition sporting organisations into institutions.
This added exposure of the league will undoubtedly bring the spotlight of international private capital and strategic acquirers. Melbourne Victory has an outstanding track record within the A-League as the most supported club, as well as the only the only club to have won all four domestic trophies in the modern era of Australian soccer.
ABOUT MELBOURNE VICTORY
Melbourne Victory Football Club is an Australian professional soccer club based in Melbourne, Victoria. Competing in the country ‘s premier competition, the A League, under license from Football Australia, Victory entered the competition in the inaugural season as the only Victorian based club in the newly revamped domestic Australian league.
Recognised as the most supported and currently the 2nd most successful club in the league to date, Victory has won four A League Championships, three A League Premierships, one Pre-Season Challenge Cup and one FFA Cup, the only club to have won all four domestic trophies in the modern era of Australian soccer. They have also competed in the AFC Champions League on seven occasions, most recently in 2020. Their furthest placement in the tournament was in the 2016 campaign and 2020 campaign, where they were knocked out in the Round of16 on both occasions.