News and Announcements
Collaborate Corporation (ASX: CL8) Limited Launches First Product in Partnership with the RACV in Victoria
- Published October 02, 2017 12:00AM UTC
- Publisher Wholesale Investor
- Categories Company Updates
KEY TAKEAWAYS:
- Collaborate Corporation Limited divulges the launch of its first product in partnership with the RACV in Victoria.
- The RACV DriveMyCar co-branded website targets 2.1 million members.
- A RACV DriveMyCar mini-site has been initiated to enhance customer experience.
Collaborate Corporation Limited (ASX: CL8) is glad to divulge the launch of its first product in partnership with the RACV in Victoria following a strategic investment from RACV during April 2017. The RACV DriveMyCar co-branded website has gone live today, targets 2.1 million members including Victorian residents as well as those intending to visit Victoria.
RACV DriveMyCar will include PR, search marketing and online advertising. Furthermore, it will be supported by a great marketing campaign that leverages RACV’s channels such as the Royal Auto. For an introductory period, RACV members will acquire inviting benefits with the non-member customers enjoying a free individual membership of RACV for a year as part of the offer. Also available will be the superior Emergency Roadside Assistance product offered by RACV. This will be accessible to the eligible vehicles in Victoria.
To enhance customer service, a RACV DriveMyCar mini-site has been initiated allowing any customer visiting www.DriveMyCar.com.au and searching for or listing a vehicle in Victoria to automatically get redirected to a co-branded proposition. This launch will be backed by a customer marketing campaign that is programmed to roll out during September 2017.
According to RACV’s General Manager of Mobility, Elizabeth Kim, “One of RACV’s key goals is to improve the mobility experience for Victorians, by providing access to a range of options that enable our members, residents, commuters and visitors to get around. To this end, we are excited to partner with Collaborate to launch RACV DriveMyCar to our members and the wider Victorian community.”
According to Collaborate CEO, Chris Noone, “We are delighted to be delivering the first of what we hope to be many products with RACV. There are strong synergies between our businesses, and we foresee that the trusted position that RACV holds in Victoria and its substantial marketing capability will significantly increase DriveMyCar’s presence and market share in Victoria.”
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