Collaborate Corporation (ASX: CL8) Reports Third Consecutive Month of Record Results for DriveMyCar

Collaborate Corporation Limited (ASX:CL8) is pleased to report key performance metrics for DriveMyCar in May 2017 and provide an update on the group’s strategic focus.

KEY TAKEAWAYS:

• The strongest ever results recorded by DriveMyCar in May 2017 were driven by continued momentum in demand across private, rideshare and corporate rentals which were made possible by improving quality of the fleet and higher utilisation.
  • The Subaru Impreza fleet continues to operate near 100% utilisation and the majority of rentals of the Imprezas have been extended beyond the initial 15 June availability date.

Strategic Focus

• Team Expansion: CY2017 Collaborate also filled the key roles of Head of Marketing and Mobilise General Manager.
• RACV: Collaborate continues to work with RACV to create co-branded products for existing and new RACV members. As previously announced, the first initiative which aims to increase both supply of vehicles and rental demand in Victoria, is progressing well and is scheduled to launch in Q3 CY2017.
• Mobilise: Production, technical, marketing and commercial development activities are gathering pace as Mobilise.com progresses towards launch in Q3 CY2017.
• Marketing: The previously announced brand and product positioning refresh for DriveMyCar and MyCaravan is nearing completion. Advertising creative will be updated to reflect the revised positioning and a new online marketing campaign will be implemented to improve reach and reduce conversion costs. The MyCaravan marketing campaign will be timed to exploit the seasonal uplift in demand for caravans during the warmer months.
• PeerPass: To enhance the functionality of PeerPass and optimise the onboarding and conversion process for customers referred by strategic partners, including Aon, Uber and RACV.

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