Company Details

OpenDNA Ltd (ASX: OPN)

ASX Listed
ASX Listed
Technology
General Investor Profiling, Raising Capital

Company Information

  • Executive Summary

    Executive Summary

    OpenDNA’s Artificial Intelligence (‘AI’) technology helps businesses better understand their customers, so that they can personalize their customer’s experiences and targeting them with products or information that are relevant. Traditional systems analyse groups of users and then target them based on what everyone else is doing. With OpenDNA it’s all about the single user; the single customer view. This way businesses are able to ensure that customers are provided with the best personalized, relevant and targeted experience.

    OpenDNA’s proprietary AI engine uses Machine Learning, Natural Language Processing and Neural Networks, to generate deep real-time psychographic insights about a user’s behaviour. This allows businesses to better predict their customers’ needs and to potentially drive increased revenue. To individuals it paves the way to own their data and control their experiences across the internet making it more relevant and personalized.

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    • A potential solution for personalised marketing
    • Experienced Board and Executive management team
    • Experienced technology entrepreneur as CEO
    • Artificial Intelligence System is early to market
    • Predicts the future not just analyses the past
    • Allows users to control profile which addresses privacy issues
    • User profile created in real-time and constantly updated
    • Ability to connect cross platform opening up opportunities
    • Industry agnostic

    OpenDNA Limited is listed on the ASX.  It has three wholly owned subsidiaries, being:

    • OpenDNA (UK) Limited. UK private company with a branch office in Cape Town, South Africa, where the research and development team are based;
    • OpenDNA (Singapore) Pte Ltd. Singaporean private company, established as the company’s sales and marketing hub;
    • OpenDNA Inc. USA private company, established as a corporate vehicle to manage the group’s expansion plans in the USA.

     

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  • Company Highlights

    Company Highlights

    OpenDNA has the opportunity to achieve success for the following reasons:

    • The size of the machine learning as a service (MLaaS) market, in which OpenDNA operated, is predicted to grow from US$1.07b in 2016 to US$19.86b in 2025;
    • Personalised marketing has its foundation in the objective of treating every customer as an individual.
    • Personalization is a top strategic priority for many businesses in order to scale;
    • Retailers that are already taking a more personal approach to their customers have increased revenue and improved the efficiency of their marketing spend; and
    • The connected world (including Internet of Things and wearables) is providing additional data about customers and their interactions.

    OpenDNA listed on the ASX in November 2016, raising A$8m.

    At the time of listing it had four long-term customer agreements.  However, the listing provided the Company with the capital to recruit and deploy a sales force, which is working towards building up the sales pipeline and convert the many prospects it has into long-term customers.

    OpenDNA (UK) Limited commenced in August 2014 and filed its first US Provisional Patents in June 2015. A subsequent US Utility Patent Application was lodged in June 2016.

    OpenDNA (UK) Limited was acquired by OpenDNA Limited in August 2016 and subsequently listed on the ASX in November 2016, raising A$8m.

    The core ‘Artificial Intelligence’ engine has been developed since commencing business and is continually being enhanced and improved.

    Other milestones since listing on the ASX in November 2016 include:

    • Signed agreements with Facebook and Fyber for their inclusion of their native advertising technology into OpenDNA;
    • Named a “Business of Tomorrow” by Westpac. The program initiated by Westpac as part of its 200th birthday celebrations, with the aim of recognising promising Australian businesses operating in potential growth areas. It was one of 7 ASX listed businesses to receive this award;
    • Signed an agreement with an Android handset manufacturer to deploy their technology onto the devices.
    • Launched their Android News app, Jottr.
    • In October 2015 OpenDNA was voted as “The Company Most Likely To Grow Exponentially” at an Amazon Web Services event in San Francisco.
    • Named a “Business of Tomorrow” by Westpac. The program initiated by Westpac as part of its 200th birthday celebrations, with the aim of recognising promising Australian businesses operating in potential growth areas. It was one of 7 ASX listed businesses to receive this award.
  • Board & Management

    Board & Management

    Grant Pestell

    Grant Pestell

    Chairman
    Snapshot: Founding Director: Murcia Pestell Hillard, Non-Exec. Director ASX listed ASG Group A founding director of Murcia Pestell Hillard, Grant has 20 years’ experience in commercial litigation and corporate and commercial law. His emphasis lies...

    Snapshot: Founding Director: Murcia Pestell Hillard, Non-Exec. Director ASX listed ASG Group

    A founding director of Murcia Pestell Hillard, Grant has 20 years’ experience in commercial litigation and corporate and commercial law.

    His emphasis lies in providing strategic advice; and acting on corporate transactions, critical contractual negotiations and large-scale disputes. Grant has extensive experience advising high net worth individuals, and both listed and private companies – particularly in the resources, energy, construction, and ICT industries.

    He is regularly involved in – and advises on – complex commercial disputes, strategic contract negotiations, risk management, financing and restructuring.

    Lawyer Monthly Magazine recognized Grant as one of the Global 250 Leading Lawyers for 2014.

    Jay Shah

    Jay Shah

    CEO/Managing Director
    Snapshot: Founder, Inventor, Technology & Marketing Strategist, Operating CEO, Business Leader in the Technology / AI Space Jay’s interests in technology range from web system development to VOIP (internet telephony) and Cellular. It was Jay’s...

    Snapshot: Founder, Inventor, Technology & Marketing Strategist, Operating CEO, Business Leader in the Technology / AI Space

    Jay’s interests in technology range from web system development to VOIP (internet telephony) and Cellular. It was Jay’s vision of how psychographic data could be systematically be generated that has led to the OpenDNA’s platform ability to populate its databases with hundred of millions of data points per week. Self-taught information scientist/specialist and computer engineer that can lead development teams and produce completely innovative products. Jay believed that users needed a way to view and control their own data, in turn allowing them to get personalized, customized and relevant experiences of the internet. Businesses could then ensure that they are better targeting and engaging customers. This was the reason that led him to start OpenDNA.

    Evan Cross

    Evan Cross

    Non-Executive Chairman
    Snapshot: Exec. Director: ASX listed MyFiziq (MYQ), Non-Exec. Director: Activistic (ACU) Evan is an Associate of the Institute of Chartered Accountants in Australia, and a Fellow of the Australian Institute of Company Directors. He has...

    Snapshot: Exec. Director: ASX listed MyFiziq (MYQ), Non-Exec. Director: Activistic (ACU)

    Evan is an Associate of the Institute of Chartered Accountants in Australia, and a Fellow of the Australian Institute of Company Directors. He has extensive corporate experience – having worked in the investment banking industry in Australia and the U.S.

    Evan has been involved in a number of cross-border leveraged buyout transactions, equity issues and senior and mezzanine debt financings. He has undertaken numerous corporate acquisitions and asset divesture assignments, as well as providing business valuations and expert’s reports.

     

    Evan has played a senior role in the evaluation, financial analysis and presentation of valuation and forecast information. He has over 30 years’ experience in the accounting, finance and investment banking industries; and as a business founder and operating managing director.

    Lonnie Sciambi

    Lonnie Sciambi

    Non-Executive Chairman
    Snapshot: 30+ Years CEO of public and private companies Lonnie is Managing Director and CEO of Small Business Force, LLC, through which he advises international entrepreneurs and small businesses. He has spent more than thirty...

    Snapshot: 30+ Years CEO of public and private companies

    Lonnie is Managing Director and CEO of Small Business Force, LLC, through which he advises international entrepreneurs and small businesses. He has spent more than thirty years as CEO of both public and private companies. As an entrepreneur, Lonnie founded, grew and sold two of his own companies and has completed successful turnarounds of eight companies in disparate markets. As an investment banker, he was involved in raising more than $350 million in capital in both the public and private sectors and had primary responsibility for more than three dozen merger and acquisition transactions – both domestic and international. His background also includes senior manager positions with EDS and Citicorp. Lonnie started his career at IBM. He holds a B.S. degree in Electrical Engineering from Drexel University.

    Richard Jarvis

    Richard Jarvis

    Chief Financial Officer
    Snapshot: CFO with 20+ years senior leadership experience Richard is a Fellow member of the Association of Chartered Certified Accountants (UK), with twenty years’ experience gained both in public practice and in senior finance leadership...

    Snapshot: CFO with 20+ years senior leadership experience

    Richard is a Fellow member of the Association of Chartered Certified Accountants (UK), with twenty years’ experience gained both in public practice and in senior finance leadership roles. The first ten years of his career he spent working in a business advisory capacity both in the UK and Australia, providing professional accounting services to a diverse client base.
    For the last ten years he has held senior managerial roles, including acting as Chief Financial Officer for a number of international companies listed on the Australian Stock Exchange and/or the AIM market of the London Stock Exchange.

    George Irwin

    George Irwin

    Chief Technical Officer
    Snapshot: Founder, Inventor, System Architect, AI/Machine Learning Maven, Cloud Computing Specialist George has years of experience building marketing automation and consumer review systems, which included building complex algorithms to monitor social media trends and big...

    Snapshot: Founder, Inventor, System Architect, AI/Machine Learning Maven, Cloud Computing Specialist

    George has years of experience building marketing automation and consumer review systems, which included building complex algorithms to monitor social media trends and big data analysis. His speciality is distributed computation and auto-scaling cloud computing architectures. George believed that users should have a way to securely view and control their own data and hence enable personalized experiences across the internet, on platforms powered by OpenDNA.

    Jason Loia

    Jason Loia

    President of Global Operations and Chief Operating Officer
    Jason is a veteran in the mobile apps business, having built one of the first mobile gaming studios in the U.S. back in 2001. After shipping close to 100 titles for publishers such as EA,...

    Jason is a veteran in the mobile apps business, having built one of the first mobile gaming studios in the U.S. back in 2001. After shipping close to 100 titles for publishers such as EA, Sega, Midway, Glu, and Disney. Jason is a recognized leader on launching, growing, and monetizing mobile apps and online communities. His last role was as COO for Gaia Interactive, an online gaming site. Jason holds a master’s degree in engineering from Stanford and an MBA from Harvard.

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  • Contact Details

    Contact Details