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Former Top Golf International President, Troy Warfield, Joins Surf Lakes Board

  • Published May 11, 2020 12:00AM UTC
  • Publisher Wholesale Investor
  • Categories Company Updates

With global market success well within Surf Lakes sights, it is with great excitement that we can announce that Troy Warfield has joined the Surf Lakes board as a Non-Executive Director with a view to advise on swift expansion with a focus on excellent end user experience. Please find Troy’s bio below. We know he will be a fantastic addition to the team. We welcome him aboard and look forward to working with Troy in the years to come.

Troy Warfield is a highly experienced, International business executive, having worked at Executive Committee level and senior leadership level in some of the most successful companies globally across Consumer Goods, Travel and Hospitality and Sports Media Entertainment. He has served on the Executive Committee of British Airways, as Executive Director of Brands and Customer Experience, leading more than 16,000 people, the Executive Committee of Avis Budget Zipcar International, as Chief Commercial and Licensee Officer. Prior to this he had over 20 years leadership experience in Consumer Goods as the Vice President of Kimberly Clark, Europe, and previously as Vice President and Managing Director, UK and Ireland, and prior to this with Unilever across both the UK and Australasia as Customer Development Director, and a number of senior roles across both Marketing and Sales. Most recently Warfield served as the President of Topgolf, International, responsible for rapidly growing the Sports, Media Entertainment business globally, and has recently become a Non Exec Director for Surf Lakes, advising the Chair and CEO. He holds an MBA from Macquarie University and an Under-graduate degree of Bachelor of Commerce from UNSW, and is a fellow of both the Marketing Society and Institute of Grocery Distributors (IGD) of Great Britain. He has combined this with a passion for giving back to the community, with Board advisory roles, for the Teenage Cancer Trust, Camp Quality, and Chairing British Airways CSR Board, that raised over $40m for charities across the UK and Africa. He lives in the UK, with his three children, coaches rugby, and enjoys the theatre/arts, keeping fit and travel.

About Surf Lakes Holdings Ltd

Surf Lakes 5 Wave technology is the world’s first multi-break surf park, where 5 different levels of waves are created simultaneously. This allows for surfers of all abilities to surf during the same session, something no other wave pool tech is capable of. And with up to 2,400 waves per hour, operators can maximise their return on capital, as well as generate revenue from corporate groups, competitions, events and more. The possibilities are endless!

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