ICEE Group Holdings Ltd 2021 Pre-Series A capital raise is open to new investors until the 20th of September 2021. They are raising $2.5M AUD at $0.20 AUD per share to enable them to launch and sell all three of their patented product lines over the next 18 months. They already have more than $443,000 AUD committed from their new and existing shareholder base and are set for the most exciting growth phase in the life of ICEE Group Holdings, since its inception.
ICEE was founded on fresh thinking; they created the world’s first hinging process and fold-flat boxes made from expanded polystyrene (EPS). Traditional, rigid EPS boxes have dominated the insulated packaging market for 50 years but have never before been available in a space-efficient, fold-flat format. These cost-effective and highly insulating boxes are used all over the world to keep perishables, such as food and vaccines, at precise temperatures during transit. Their vision for their original ICEE box was simple: to help customers deliver perishables without the painful and expensive storage problem associated with these rigid, bulky boxes.
Since inception, they have gone on to secure five global patents, win industry awards and prove customers love their products by making sales from their pilot plant in Melbourne. They have also licensed their initial technology to some of the world’s largest EPS manufacturers and already made ICEE boxes in Japan, Korea, Italy and the USA.
Now, they have extended their product lines to include reusable and bio-based solutions, in line with market demand and the trends towards sustainability in packaging and life. Their next-evolution Bouncee reusable boxes are designed to keep perishables safe for hundreds of uses and re-uses in grocery delivery supply chains. Their envee foam technology is being used to create bio-based insulated packaging as well as fast-to-market retail products, such as beanbag filling, for the sustainability-focused consumer.
THEIR LAST 12 MONTHS
Working extensively with their extended Board over the last 12 months, they have built a new team, reduced OPEX by 28%, narrowed their strategic focus, rapidly developed their two next-evolution products, and revised their business model to shorten the path to significant revenue. They are now moving into the business development (BD) phase and finalising the launch of their ICEE box in the USA with their existing licensed partner. Both of their next-evolution products have significant potential customers engaged in the process and plans in place to launch from their Melbourne plant in the coming months. In breaking news, they have also secured their first envee beanbag filling retailer and are currently producing their first order.
Their primary market is insulated packaging, which is rapidly evolving as consumers adapt to the new normal. This established industry is experiencing significant growth in B2B and B2C as well as both food and pharmaceutical segments. The result of this changing landscape is a market that is expected to grow from $6.5B USD in 2020, to a remarkable $12.6B USD in 2027 (9.8% CAGR).
THEIR BUSINESS MODEL
They use fresh thinking to build patented particle foam products that save space, lower supply chain costs, improve sustainability and keep perishables safe. They contract large manufacturers all over the world to make their products under licence, allowing them to scale globally with a low overhead. By collaborating closely with their partners, they will disrupt and penetrate these multi-billion-dollar markets.
THE NEXT 18 MONTHS
The capital raised from this offer will be used to collaborate closely with their existing ICEE box licensee in the USA, launch their next-evolution, Bouncee and envee products, in Melbourne and secure first cornerstone customers for all three product lines. With their streamlined operations, they expect to be able to allocate >80% of all funds raised to BD, marketing, and engineering, focused on meeting these next major milestones.
They believe that they have the technology, operating team and Board to move their product lines into their first major markets and deliver a significant increase in product sales over the next 18 months.
Completing these next milestones is the first major step towards their collective vision to transition ICEE into a leading technology commercialisation group, with royalties and direct sales revenue coming from all major global markets.
ICEE Group Holdings Ltd urge you to carefully consider this exciting investment offer and join them, in what will be an exciting growth phase in the life of the company.