News and Announcements
Independent Data and Transaction Services (iDATS) Annual Update 2015; Integrates Technology with Visa
- Published December 16, 2015 3:01PM UTC
- Publisher Wholesale Investor
- Categories Company Updates
Having integrated our rewards technology with Visa for a rollout in Australia and 17 Asian countries as nominated by Visa under a 5 year data services agreement since being at S&C we are at MOU stage with our first Asian country – Indonesia.
ABOUT iDATS
Independent Data and Transaction Services (iDATS) is a payment industry technology company specialising in the development and automation of programs using front-of-wallet credit, debit and pre-paid cards. The company’s disruptive technology provides Point-Of-Sale (POS) access regardless of financial institution POS ownership. iDATS is an acquirer of merchant and customer data allowing analysis for strategic use.
The company’s technology can engage ~25 million Australian and ~700 million Visa card holders in Asia including, for the first time, debit card users (Australia ~53%). This provides the ability to incentivise customer acquisition and retention enhanced by access to transactional data enabling targeted marketing. iDATS creates a disruption by removing the main barriers of entry, increasing market size and analysing data to generate targeted offers.
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