Jarvis disrupting the $8 billion Australian cleaning market with $3.7m GMV

Highlights

  • Jarvis is a marketplace connecting clients and cleaners
  • The company provides scheduling software and client coordination services to cleaners to help them manage their clients in a more efficient way
  • Cleaners stay in the job much longer than competitors and as a result clients rave about the service, returning 4.5x their acquisition cost, with a 3-month payback period
  • After closing a $500K seed round 12 months ago, Jarvis has launched across 4 Australian cities, achieving $3.7M GMV with a 29% take rate
  • Jarvis is raising $500,000 via preference shares, with a 1x liquidation preference, to launch into new markets and continue its high LTV:CAC growth.

Residential cleaning is an $8b market in Australia but remains highly fragmented, with 90% of transactions occurring offline. Incumbent platforms fail to provide value for cleaners beyond supply discovery, incentivising cleaners to take their clients back to the grey market after the initial visit.

Jarvis is built on the idea that the supply-side of this market is broken, and that to successfully consolidate the cleaning market, a platform must take a supply-first approach (much like OpenTable did for the restaurant industry). The company provides scheduling software and client coordination services to cleaners to help them manage their clients in a more efficient way. Cleaners stay in the job much longer on Jarvis than other platforms and as a result clients love the service (4.5 star Google rating), returning 4.5x their acquisition cost, with a 3-month payback period.

After closing a $500k seed round 12 months ago, the company has launched across 4 Australian cities, achieving $3.7m GMV with a 29% take rate.

Jarvis is currently raising $500,000 via preference shares, with a 1x liquidation preference. The funds will be used to scale their current markets in Melbourne, Sydney, Brisbane and Perth and for market expansion.

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