John Kavanagh on ESPN discussing Wimp 2 Warrior, grassroots MMA & female participation


  • John Kavanagh, head MMA coach to Conor McGregor, says the Wimp 2 Warrior program is one of the most rewarding projects he’s worked on in a long time and enjoys seeing, not only the physical success of the participants but the mental strength they gain.
  • In one of the recent W2W programs, female representation accounted for close to 50%.

About Wimp 2 Warrior Pty Ltd

Wimp 2 Warrior is a global digital marketing and media platform that leverages existing gym infrastructure across the combat sports and martial arts sectors to deliver our internationally famous proprietary training programs.

Described by Mark Bouris as “the Airbnb of combat sports gyms”, Wimp 2 Warrior has partnered with famous athletes, built meaningful revenues, created compelling B2C and B2B propositions and is poised to deliver significant disruption in a large and growing sub-sector of health and fitness which is ripe for technology-led disruption and aggregation by a trusted consumer brand.

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