KELA Hair Jewellery Craze Ready for Global Launch after Only 9 Months

KEY TAKEAWAYS:

• KELA launched Clipacharm in August using the same technology (KELA – Tech) with success in retail instantly.
• New MOU for Joint Venture company with Harry Georje Diamonds to produce a high-end precious metals and diamond Jewellery line under the new company KELA x by Harry Georje.
• KELA collaborated with top NZ designer Andrea Moore for New Zealand Fashion Week in a standout show.
• Worldwide Patent has been filed and ready for global strategy launch.
• Finalists in ICC Jewellery Design Awards 2017 for bridal piece the Cest la Vie chain.
• Australian Top Hairdresser, Wella Global Creative Artist, Global ambassador of Cloud 9, Dyson, Mizutani, YSparjk –Renya Xydis and Valonz come on-board as salon partner and KELA ambassador.
• Eugene Souleiman, Wella Proffesionals global creative director and GHD ambassador took KELA to the British hairdresser awards as a finalist Hairdresser of the year.
• Huge success in gaining KELA ambassadors and collaborations with top influencers Elle Ferguson, Max May, Ixiah, Natalie Anne, Sophie Monk, Teigan Nash, Renya Xydis, Eugene Souleiman, Luke Benson, Chris Appleton, Jeff Lack, Alana Hadid, Tegan Martin, Jade Tunchy and many more.
• New collection set to launch in March 18 – Featured in Grazia Magazine, https://grazia.com.au/articles/the-hair-accessory-you-need-to-try-now/
• We have exhibited at global trade shows and are establishing distributor networks throughout Europe, USA, Asia – China and India.

March 2017 will forever be the time remembered that KELA changed the face of the hair industry and affected fashion for the future across multiple categories.

With an overwhelming amount of excitement from top influencers, KELA has been able to gain the attention and support of the now “ambassadors” of three hairdressers in the top 1% of hairdressers in the world; Eugene Souleiman, Renya Xydis and Luke Benson. This was a huge achievement by little more than an introduction and word of mouth, that there was something revolutionary taking Australia by storm. The Hair industry were early adopters with key influencers such as Natalie Anne, Mob Hair, Valonz, Chris Appleton for example straight away becoming fans of the newest Hair Jewellery. We worked with some of the top Celebrities and KELA was featured across multiple Media Channels. Sophie Monk was featured on National television in KELA, Popular Magazine Grazia did a full sweep of the collaboration with Max May and top influencers took to social media shouting their love and celebration of KELA such as; Elle Ferguson, Tegan Martin and Alana Hadid.

The success hasn’t just been in the world of Social media and press though, KELA charms launched the children’s brand Clipacharm in August of this year using the same technology (KELA-tech) and has been an instant success with two distributors across Australia, re-orders flowing in and international success at the Hong Kong trade fair which has seen Clipacharm already introduced to some of the worlds big players like Walmart – stay tuned for this brands evolution internationally.

KELA has also signed an MOU for a Joint Venture with Harry Georje Diamonds which will be a collaboration of KELA-tech and three-time De Beers award-winning jewellery designer Harry Georje. The Brand KELA X by Harry Georje will use fine diamonds and change the jewellery industry as KELA has changed the Hair industry.

KELA has attended multiple trade shows internationally and are establishing distributors across UK, Europe, America and Asia. KELA’s global strategy will launch with great anticipation in 2018.

Alibaba has invited KELA to launch into the Chinese market. This began in Melbourne where KELA was the highlight of the Alibaba Ecom Expo.

National and International plans for 2018 at KELA HQ are full steam ahead with highlights to look forward to such as: Mercedes Benz Fashion week collaboration, Europe Fashion weeks, 4 new collections in collaboration with key designers and fashion houses, celebrity endorsements in all industries, salon partnerships expanding in major capitals, KELA X by Harry Georje launch and global launch and retail placement of all three brands under the KELA-tech umbrella.

About KELA

KELA offers innovative fashion, jewellery, gift and hair accessory products set to transform the fashion and hair industry as well as change the way people style themselves. The worldwide patent-pending technology also has applications in other industries. Kela has two branded lines, “Kela” and “Clipacharm”, which have created a new niche within the Hair Jewellery industry for fashion, novelty, and bridal markets. The hair and beauty market is predicted to reach 265 billion by 2017. Kela will distribute globally into the Fashion and Mass consumer markets.

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