MMA training program secures $2M funding from big name backers & seeks new expansion round


Highlights

  • Wimp 2 Warrior – an intensive 20-week mixed martial arts (MMA) training and fitness program has caught the eye of a top group of Australian investors in the tune of $2 million.
  • The existing investors are attracted to the global scalability of the program, with the scope to build out the gym licence model.
  • Co-founder Nick Langton is aiming to increase participation to over 300 operators by the end of 2020.

Wimp 2 Warrior – an intensive 20-week mixed martial arts (MMA) training and fitness program has caught the eye of a top group of Australian investors in the tune of $2 million. Co-Founder Nick Langton, previously a senior financial services executive, has worked to woo a selection of high-profile investors to invest in the business that is seeking to become the unifying consumer brand for training and participation in combat sports.

Investors to date include the likes of MLC boss Geoff Lloyd, ex-Foxtel chief Richard Freudenstein, Village Roadshow veteran Graham Burke and Origin Energy chief executive Frank Calabria.

The big name backers are attracted to the global scalability of the program, with the scope to build out the gym licence model as well as unique commercial model whereby Wimp 2 Warrior hold the primary financial and data relationship with every participant of their programs worldwide.  The potential to reach the success heights of programs like Zumba and Les Mills brands of fitness training has proved further attracted Wimp 2 Warrior’s supporters.

The program has been sold to over 50 gyms across 8 countries, with participants paying $2500 for the 20-week program. Langton is aiming to increase participation to over 300 operators by the end of 2020 with the help of their new expansion capital round.

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