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OpenDNA CEO Jay Shah Interviewed Live on Sky News

  • Published September 21, 2017 12:00AM UTC
  • Publisher Wholesale Investor
  • Categories Company Updates

KEY TAKEAWAYS:

  • OpenDNA makes use of machine learning, natural language processing and neural networks to build a detailed map of the users’ behavioural and psychographic profile.
  • When interviewed by Peter Switzer on Switzer TV, OpenDNA inventor Jay Shah said that by using their technology, publishers will be able to increase the time spent by users on their websites.
  • Personalisation allows website publishers to earn more revenues as their users spend more time and read more articles on their websites.

Serial entrepreneur and OpenDNA inventor Jay Shah reiterated the many reasons why publishers, who want more revenues and better services for their visitors, should invest in OpenDNA’s technology.

“We have actually had a number of publishers in our system. Publishers make money for advertising and the more your readers spend time on your platform, the more articles they read and the more money you make because you can serve them more advertisements,” Shah said in an interview with Peter Switzer on Switzer TV.

Shah said the average reader spends a few minutes on a publishing platform. They found out that by using OpenDNA’s technology, the number of minutes a reader spends on a platform is increased to eight minutes.

“Using our technology, the number of articles they read has increased almost 10 times,” he said. The increase in the number of minutes spent reading and the number of articles read by visitors on a publishing platform is greatly influenced by personalised service.

Shah said personalisation massively increased the revenue potential for a publisher. This is exactly what is being offered by OpenDNA, an artificial intelligence company that allows business to better understand their behaviour and decisions of their customers. With its technology, OpenDNA helps publishing businesses get to know their readers well to enable to keep them longer on their websites.

OpenDNA is an Artificial Intelligence system that makes use of different layers of processes including neural networks, machine learning and natural language processing to come up with a detailed behavioural and psychographic maps of their customers.

The Artificial Intelligence space has grown exponentially especially with the popularity of internet worldwide. While businesses are faced with the challenge of how to sift through Big Data, there is now a way to determine the individual tastes and preferences of consumers through OpenDNA.

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