OpenDNA Ltd (ASX: OPN) Signs Boardroom.Media

KEY TAKEAWAYS:

• OpenDNA and Boardroom.Media has made a binding services agreement.
• The company will integrate their AIS into the digital platforms of Boardroom.
• OpenDNA is to fix the monthly user-based content sourcing fee and license fee for one year.

A binding services Agreement has been made between OpenDNA and Boardroom.Media. This was disclosed by OpenDNA stating that their agreement will include an integration of their AIS into the digital platforms of Boardroom. The integration will allow them to create psychographic insights for Boardroom on the individual readers.

The good news for the individual readers is that they will relish highly personalized content that conforms perfectly to their interests. The OpenDNA’s technology will also offer Boardroom the opportunity to access content sourced from the external sources.

According to the agreement, OpenDNA is to fix the monthly user-based content sourcing fee and license fee for a duration of one year. In the event of any uplift in the revenue created as a result of advertising within Boardroom’s website, OpenDNA will share 25%.

Moreover, the partnership between the two parties is predicted to increase their revenue since it is intended to unlock the synergies by merging data, relevant content and publishing. Boardroom is expected to luxuriate in the access to a high-end audience through its public relations services and integrated investor.

Jay Shah, the Managing Director and CEO of OpenDNA stated, “Boardroom.Media provides a wealth of content to its readers and subscribers through various forums, including ‘Talking Stock’ and ‘Swings & Roundabouts’ series. They have a solid reputation for delivering the issue of the day and share insights from trusted commentators across diverse sectors, which has resulted in them achieving enviable growth. Our technology will facilitate continued future growth as a result of Boardroom gaining better insights of its individual readers, tailoring content based on their likes and dislikes and delivering it to them seamlessly. In turn, will generate higher retention of readers.”

Boardroom Media’s CEO, Will Canty, stated, “At Boardroom.Media, we live to tell stories that connect audiences with the ideas that are shaping tomorrow. Through the implementation of OpenDNA’s leading edge artificial intelligence technology, we will gain further insights into the interests, likes and dislikes of each of our readers, down to an individual level, which will ultimately enable us, as a publisher, to deliver to each of our readers the most relevant and engaging content.”

About OpenDNA Ltd (ASX: OPN)

To businesses, OpenDNA provides real-time insights into their individual customers’ behaviour which allows them to better predict their needs. This enables businesses to deliver a more relevant customer experience at an individual level, which drives increased revenue. OpenDNA’s artificial intelligence and machine-learning system automatically creates detailed psychographic user profiles, which helps deliver better business outcomes.

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