Organic Response – A Step Change in Automated, Intelligent Lighting Systems

Australia’s largest companies are seeking efficiencies in all areas of their power usage to minimise their environmental and financial risks.  The Commonwealth Bank of Australia alone aims to reduce its carbon footprint by 20% and its annual 580,000MWh of electricity use to improve its bottom line. As lighting contributes approximately 38% of all energy used in a typical office it’s a prime target for energy reduction.

“We met this challenge by retrofitting our revolutionary lighting control system at a demo site at Darling Park, the head office of CBA in Sydney”, said Organic Response’s CEO Chris Duffield.  “The project was a success, with Arup, one of the world’s leading engineering firms, confirming that energy savings of 56% were realised.  Other commercial sites such as the University of Melbourne have demonstrated the scale and scope of what can be achieved with our technology”.

There is high demand for efficient lighting systems that can be cost-effectively retrofitted to older buildings.  “By design or apathy, there has been a mentality of the ‘always on’ approach to lighting.  This creates a scenario of an entire office floor on when only a single person is working.  Efficient lighting utilisation is a critical new horizon for building operators as power costs escalate,” said Mr Duffield.  Organic Response is the answer industry has been searching for and represents a step-change in automated, wireless lighting systems.

“Instead of centralised control, Organic Response is based on Distributed Intelligence.  Lighting levels are optimised by a wireless network of Sensor Nodes that measure the light, any activity in the space, any activity from neighbouring sensors and acts accordingly”, explains Mr Duffield. “This dynamic interaction is the key to creating comfortable lighting conditions around all occupants, lower light levels in areas adjacent to them, and importantly no wasted lighting of unoccupied or naturally lit areas.”

In addition to energy efficiency and occupational comfort, the simplicity of installation is the critical element that has positioned the company ahead of its peers.  “Because the Sensor Nodes are already integrated into light fittings before they arrive on site, an Organic Response system requires no additional design, hardware, wiring or commissioning to install.  There is no need for an onsite engineer for installation or for maintenance.  It removes the barriers that have previously prevented advanced lighting control from achieving universal adoption.”

To capitalise on its strong intellectual property position, the company has a highly innovative commercialisation strategy – the Strategic Technology Alliance.  Locally, this includes four Alliance Partners who represent over 15% market share in Australia.  The model has been extended overseas with distribution through two global leaders gaining access to Europe/UK, Asia, Latin-America and Middle-East markets.

Partnering with Whitecroft Lighting and Havells Sylvania, representing two of the largest lighting groups in the world, ensures that Organic Response is an option in every new installation serviced by these partners, with the potential to scale worldwide.  From a school in Africa to an office block in Asia or large skyscraper in the US, Organic Response has the technology to reduce energy consumption and improve occupancy comfort in every scenario.  The company’s capital raising, as featured on Wholesale Investor, will cashflow the global expansion during this growth phase.