Playing in tandem: Kaspersky iHub and G-Core Labs team up to scout and support gaming startups

Kaspersky Innovation Hub (iHub) and edge cloud provider G-Core Labs have joined forces to search for and support promising gaming projects. This partnership between the global companies will provide expertise, infrastructure and resources to prospects that have the potential to change the gaming world and ensure a safer tomorrow.

Gaming is one of the rapidly developing industries, especially in the current digital climate. According to reports, it is projected there will be over 3 billion gamers by 2023. The rise in the popularity of gaming is creating opportunities for developers too – more and more projects have appeared in hope of meeting the needs of such a large audience. Through their program, Kaspersky and G-Core Labs aim to bring multiple values to the startup community and allow entrepreneurs to develop trailblazing gaming projects. The partner companies also plan to jointly connect with gaming startups to raise the awareness about the initiative among niche developers.

Startup teams and individual projects are welcome to apply for support at kaspersky.com/ihub/gaming-partnership

All applications for support will be thoroughly reviewed by an advisory board that will decide the best ways of endorsing and assisting projects. The most promising startups will receive technical and business mentoring from Kaspersky, as well as the possibility of access to the cybersecurity company’s channel partners (including distributors and resellers), clients and prospects.

“We are happy to join forces with G-Core Labs and support developers who are driven by a desire to enhance gaming technologies. This partnership is an important step to pull together our capabilities, back innovative startups and give them an opportunity to validate, grow and scale their ideas,” says Vitaly Mzokov, Head of Kaspersky iHub.

G-Core Labs will provide prospects with free access to its cloud infrastructure, which is critical to build products technically. Selected startups will have a chance to receive up to €25,000 that can be spent on the cloud company’s services within a two-year period.

“G-Core Labs has many years of experience providing service for the gaming industry. Our global cloud infrastructure, with over 100 points of presence on five continents, was originally created to solve the most complex challenges. I’m sure that our partnership with Kaspersky will eventually have a positive impact on the gaming industry,” says Vsevolod Vayner, Head of Cloud Platform Department at G-Core Labs.

Kaspersky Innovation Hub’s cooperation with G-Core Labs started in spring 2020 – following the iHub’s open call for gaming startups that are creating solutions on the edge of cybersecurity for the needs of gaming industry. The iHub has chosen the most scalable finalists and introduced them to the edge cloud provider as they supported the initiative.

More information about Kaspersky iHub start up calls is available here.

About Kaspersky

Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 250,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

About Kaspersky Innovation Hub (iHub)

Innovation Hub is a core element in Kaspersky’s growth strategy, established to attract innovations to support core business and extend its product portfolio, help projects to reach specific audiences, as well as access partner networks to increase awareness and scale up. Starting in 2019, the iHub held three rounds of startup calls dedicated to such areas as Industrial Internet of Things (IIoT), transportation, blockchain and anti-fraud technology, all-life protection and gaming. Winners of the challenges had the opportunity to collaborate on joint business cases with Kaspersky, as well as to receive support for the launch of their products. Learn more at www.kaspersky.com/ihub/.

About G-Core Labs

G-Core Labs is a premium international provider of cloud, CDN solutions, solutions for video games and entertainment media businesses. Fully owned infrastructure was awarded a Guinness World Record and is now supplemented by a marketplace of digital services. Learn more at www.gcorelabs.com.