revealit Signs MoU with Havoc TV

KEY TAKEAWAYS:

• revealit Corporation, creators of an interactive video platform that delivers rich in-frame viewing experiences including Augmented Reality, has signed a Memorandum of Understanding (MOU) with Havoc TV (“Havoc”).
• Havoc is a multi-platform network producing original brand-integrated content focused on music, extreme sports, and independent culture in partnership with 100 of the top creatives, influencers, and athletes in the world.
• Partnering with Havoc gives revealit access to an extensive affiliate network encompassing more than 55 million TV homes, and an extensive catalog of video content.

revealit Corporation, creators of an interactive video platform that delivers rich in-frame viewing experiences including Augmented Reality, has signed a Memorandum of Understanding (MOU) with Havoc TV (“Havoc”), a multi-platform network producing original brand-integrated content focused on music, extreme sports, and independent culture in partnership with 100 of the top creatives, influencers, and athletes in the world.

revealit’s unique premium video platform delivers rich, interactive viewing experiences that are contextual, self-directed and social. Using revealit’s patent-pending artificial intelligence (AI) engine, revealit identifies products in each frame of a video and enables viewers to pause and interact with products in-frame, allowing them to easily research, bookmark, compare, recommend, buy, and share products across their social networks, without switching context.

Havoc TV is carried by nearly every cable TV provider in the U.S., encompassing more than 100 affiliates. The company also operates a 24/7 interactive, social TV channel available on 30 cable and satellite TV operators worldwide, including a satellite feed over Europe, with the Havoc TV app also available on iOS, Android, Roku, Chromecast and Amazon Fire. Further, K2 Studios, Havoc’s sister company, is one of the leading producers, distributors, and libraries of sponsored 4K IMAX films to museums, planetariums, and foundations around the world. As part of this agreement, revealit and Havoc will conduct research with relevant brands, agencies and consumers, and collaborate on marketing, business models, revenue streams, and methods to best present brands on revealit’s interactive platform utilizing Havoc content, distribution and technology.

“Partnering with Havoc gives revealit access to an extensive affiliate network encompassing more than 55 million TV homes, and an extensive catalog of video content,” said revealit Founder & CEO Garry Smith. “This relationship will help both companies transform viewer interactions in video into entertainment and research that is social, contextual, and puts the viewer in control.”

According to Havoc TV CEO Ryan Kresser: “Havoc and our sister company K2 Studios haves been making brand-integrated, and influencer-driven video and films since the 1990s. As the world transitions away from broadcast to video on the internet, we are excited by the opportunity to use our expertise and extensive back-catalog in conjunction with the revealit platform to offer brands self-driven, interactive video experiences. This partnership allows Havoc to use its content, apps, Linear TV relationships, influencer relationships, and existing footprint in 55 million households to offer brands a contemporary, social engagement inside the video, and genres viewers are demanding.”

About revealit Corporation

Changing the face of digital advertising. revealit uses its patented artificial intelligence engine to automate the mining visual media content (eg: online streaming video) for advertising revenue opportunities. On identifying an object (eg: sunglasses, kitchen-aid, fridge, iPhone or flowers etc) as an advertising opportunity it further embeds a hidden tag on it. That hidden tag is made available to potential advertisers and/or agencies via its online sales. revealit then presents these identified advertising opportunities (eg: sunglasses, kitchen-aid, fridge, iPhone or flowers) via its, opt-in, (i.e. pop up on request only) end-user friendly, social media ready interactive platform. In its rollout, revealit believes it can re-write the digital advertising framework for the benefit of all industry participants – Essentially a new world model for digital advertising.

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