[Secondary Market Opportunity] Invest in Melbourne Victory – Most supported club in the A-League | High barriers to entry

We are pleased to announce a new opportunity to acquire shares in the iconic Australian sports team, Melbourne Victory FC. Soccer and A-League, in general, have been growing from strength to strength and this is your unique chance to attend their next season as a shareholder. We look forward to speaking with you!

Executive Summary

Melbourne Victory Football Club is an Australian professional soccer club, under license from Football Australia, based in Melbourne, Victoria. Competing in the country’s premier competition, the A-League, Victory entered the competition in the inaugural season as the only Victorian-based club in the newly revamped domestic Australian league.

Recognised as the most supported and currently the 2nd most successful club in the league to date, they have won 4 A-League Championships, 3 A-League Premierships, 1 Pre-Season Challenge Cup and 1 FFA Cup. Victory is the only club to have won all four domestic trophies in the modern era of Australian soccer. They have also competed in the AFC Champions League on seven occasions, most recently in 2020.

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Investment Highlights

  • Strong member base – A-League was founded with 8 inaugural teams, which were narrowed down from 20 initial bids. These clubs enjoyed a 5-year exclusivity for their territory called “one-city, one-team”, which allowed them to develop a strong local presence and build an identity.
  • Industry has high barriers of entry – only 2 new clubs were admitted to the A-League since 2013
  • Resilient audience of Victory supporters – Melbourne’s second team entered the competition in 2010. The impact on the attendance was marginal (average attendance from 2005-2011 was 22,281 compared to 21,168 during the 2011-2020 period).
  • Soccer has the highest participation in Australia – Soccer’s overall participation has been growing. A-League’s participation has grown by 29% from 2018 to 2019 and now includes over 450,000 participants.
  • Strong flow of private capital into sporting codes – Rugby Australia and New Zealand have both initiated conversations with Institutional Investors to transform their business. Within soccer, the flow of private capital has increased significantly in 2020 and 2021, which is looking to be a strong long-term trend.

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Access their CRIISP deal room here