Sidekix Smart Walking App Goes Live in Australia

14th December 2016

Improving fitness and staying healthy is at the top of many Aussie New Year’s resolution lists. And yet because we tend to choose big, bold lifestyle changes, most resolutions remain unattainable. In fact, research has shown that only 8% of people who set New Year’s goals actually achieve them.  But a new app could help more people stay more committed.

When it comes to attainable fitness goals, nothing can compare to the simple act of walking, the easiest form of exercise with no equipment required and at no cost. The benefits of walking extend well beyond the physical; walking has been proven to boost creativity, increase concentration and improve problem-solving abilities.

These days, there are lots of tools which help us keep track of our steps, our calorie burn, and offer greater control of our walking or fitness routines. Now one app has emerged that takes the experience of city walking to the next level: Sidekix, a one of a kind urban walking navigation app which personalises routes according to users’ interests, is now available through-out Australia. Based in Tel Aviv, and with a fast growing user base in the United States, the company is making a foray down under.

Unlike other navigation apps which offer the shortest or fastest route, Sidekix pioneers the concept of “interest based routing”, offering routes based on a user’s passion: current options include shopping, food, culture, art, and nightlife. The app’s map spins around as you change direction, a big differentiator existing navigation apps where your direction can remain a mystery. It also shows calories burned for a trip. And there are other differences as well:

“Most navigation is completely utilitarian; it gets you the fastest way from point A to point B. But when you travel or have leisure time, you don’t necessarily want the shortest way,” says co-founder Jenny Drezin. “What you want is to have a better experience. That’s where we come in: we are all about enhancing urban life based on what’s most interesting for you.” And while you are enjoying the ‘scenery’, you have more motivation to walk more, burn more calories, and stay fit.  Currently available in over 100 cities worldwide on iTunes, Sidekix plans to release its Android version beginning of next year.

Download Sidekix on the app store at: http://m.onelink.me/219bdef9
Press kit: https://s3-eu-west-1.amazonaws.com/sidekix-staging/Sidekix+Media+Kit.pdf