VMob US Go-to-Market Acceleration with Microsoft

NZX Announcement, 28 April 2015

VMob today signed an agreement with Microsoft that will see an extension of Microsoft’s support for VMob .

Microsoft has agreed to contribute additional funding and resources to enhance VMob’s sales, marketing and product development program and accelerate the company’s growth and market expansion.

Already a Microsoft Gold Certified Partner, VMob makes extensive use of Microsoft Azure to deliver its unique mobile personalization platform to Fortune 500 brands and retailers around the world, including McDonald’s, 7-Eleven, Esso and Budweiser.

With VMob running natively in the Microsoft technology stack, the platform integrates seamlessly into the existing technology investments of Microsoft’s large base of enterprise clients. This gives the platform a clear advantage for these customers in delivering a quick implementation
process without additional IT overhead.

“The additional support and exposure we’re gaining from Microsoft as part of this deal will help us greatly accelerate our growth worldwide, and in particular, our expansion into the North American market.” Scott Bradley, CEO, VMob.

This new agreement extends the collaboration. As part of this extension, Microsoft will provide VMob financial support along with the provision of extra staffing and additional resources to accelerate growth. The funds will be deployed between product roadmap development, sales resources and promotional activity. In addition to the marketing contribution, Microsoft will also provide additional assistance including a joint presence at several key international events including the Mobile World Congress (Spain), Retail Live Week (UK), Inside Retail (Australia), NRF (US) and Consumer Electronics Show (US).

“As marketing teams are rapidly becoming one of the biggest users of data storage and processing resources in large enterprises, we’re looking to better service the needs of modern marketers with Microsoft services,” said Dianne O’Brien, Senior Director, Microsoft Azure “VMob is making a name for themselves in the mobile marketing space with their cloud-based SaaS marketing solution and we are excited to work with them,”

For more information please contact:
Scott Bradley, CEO VMob
Email: [email protected]

About VMob

VMob is an end-to-end mobile personalisation platform that lets retailers and other customer- facing brands create highly personalised marketing campaigns to reach customers at exactly the right time and place – resulting in much higher conversion rates.

The VMob platform integrates with the brand’s own smartphone app to continuously collect and store a range of real-time data (including location, movement speed, local weather and nearby events), combining it with information on past transactions through its IoT platform to deliver a level of personalised content not possible with other media.

Offers, campaigns and content personalised with this data are delivered within the smartphone app, and to other channels via API connections.

VMob was founded in Auckland, New Zealand and now has offices in San Francisco, Chicago, New York, London, Tokyo and Sydney and is listed on the NZX Alternative Market (NZAX: VML).

VMob has already achieved success in worldwide markets with strong partnerships and clients including McDonald’s, 7-Eleven, Exxon, Anheuser Busch, Heart of the City, Spark New Zealand, Telkom Indonesia, Loyalty New Zealand, and Yellow Pages.

To download the full document, please click on the link below.