As the Moroku Series A investment gathers momentum this week’s new favourite question is
Will banks place a game engine at their core?
Deloitte just provided an insight into the answer. According to their new 2021 Banking trends report, nine out of ten chief marketing officers now expect to compete mostly based on customer experience. Given that 73% of consumer interactions with banks are digital, the only way this happens is through smart use of technology and data. The report concludes by stating that banks should leverage artificial intelligence (AI) and machine learning (ML) with platforms to collect data signals, identify moments and deliver against them in a personalized, relevant and meaningful way.
Enter the GameSystem. Game Theory is the best way we know of to engage people on journeys. It’s why we get hooked on games, compelled to compete, have fun, master and build emotional connection. Dharmesh Mistry, ex Chief Digital Officer at Temenos and respected Fintech commentator and leader gets this in his recently published modern banking platform. Smack bang in the middle is Engagement, driven by game, a platform that Moroku has, integration and API ready.
Banks will place game engines at their core to drive engagement because it is the number one priority and game is the best way of solving it.
Moroku’s vision is of a world where everyone is being great with their money. To do that, financial services needs to be fun and social. When service is this way, people pay attention, get curious, overcome challenges, grow skills, and go on a journey of mastery.
Characterised by games and social, customer engagement, of all ages and backgrounds, is being redefined. Customers want to have fun, take on challenges, be recognised and share. Moroku’s platform and processes create engaging financial services experiences for banks and wealth providers that empower customers and help them compete. It does this with its proprietary GameSystem methodology that maps the customer journey towards mastery and an innovative, cloud based, application engagement platform that drives the user experience, getting users to pay attention, build financial muscle and act.
The company makes money by integrating its cloud platform into the digital fabric of financial service providers’ technology and charging for that on a monthly user subscription basis. Go to market is a blend of direct and indirect with a growing number of large fintech’s embedding Moroku into their solutions for scale.