News and Announcements
Wimp 2 Warrior expand globally naming John Kavanagh and Scott Viscomi as regional presidents
- Published January 08, 2019 12:00AM UTC
- Publisher Wholesale Investor
- Categories Company Updates
KEY TAKEAWAYS:
- Wimp to Warrior is expanding globally with the appointment of John Kavanagh and Scott Viscomi as regional presidents.
- John Kavanagh was named the European President of the proprietary mixed martial arts fitness programme.
- Scott Viscomi was named the North America president.
- The programme was founded by Richie Cranny in 2012 and has found tremendous success securing high profile gyms across North America and Western Europe.
Wimp to Warrior is expanding globally with the appointment of John Kavanagh and Scott Viscomi as regional presidents.
John Kavanagh will head up the MMA training programme as the European president and Scott Viscomi was named as the North America president.
Australian founded Wimp 2 Warrior is a 22 week MMA training programme that seeks out people of all ages and fitness levels.
The programme was founded by Richie Cranny in 2012 and has found tremendous success with a number of high profile gyms across America.
Kavanagh and Viscomi will aid the growth of the Wimp 2 Warrior programme on a global scale through sales initiatives, marketing campaigns and growth into new gyms.
Kavanagh is well-known for his work as the head coach of the Straight Blast Gym in Ireland where he trained former two-division UFC champion, Conor McGregor.
He will be working to gain an even stronger foothold in the UK, Ireland and Europe.
Wimp 2 Warrior CEO, Nick Langton said that the enhanced role of John and Viscomi is ‘an aggressive move by Wimp 2 Warrior to further our brand by becoming the premiere fitness program for men and women of all ages looking to explore opportunities martial arts has to offer by working with the most celebrated facilities the world has to offer.”
About Wimp 2 Warrior Pty Ltd
Wimp 2 Warrior is a global digital marketing and media platform that leverages exisiting gym infrastructure across the combat sports and martial arts sectors to deliver our internationally famous proprietary training programs.
Described by Mark Bouris as “the Airbnb of combat sports gyms”, Wimp 2 Warrior has partnered with famous athletes, built meaningful revenues, created compelling B2C and B2B propositions and is poised to deliver significant disruption in a large and growing sub-sector of health and fitness which is ripe for technology-led disruption and aggregation by a trusted consumer brand.
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