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News and Announcements

YPB – Chairman’s Address May 2016

  • Published May 13, 2016 1:59PM UTC
  • Publisher Wholesale Investor
  • Categories Company Updates

13th May 2016, ASX Announcement

The Want – Direct Customer Engagement 

Mass Marketing is Dead

  • General demographic target
  • General geographic relevance
  • Expensive to maintain brand presence
  • Difficult to convert purchase intention
  • No way to qualify success of campaign
  • No individual customer feedback
  • No ongoing database

Intelligent Customer Engagement

  • Individual targeting
  • Location & time specific engagement
  • Very low cost of total operation
  • Intention can be converted immediately
  • Campaigns backed by complete analytics
  • Direct two-way dialogue with customers
  • Complete data accumulates over time

To view the presentation, please click on the button below.

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