noscript

News and Announcements

YPB Group Signs MOU with New Chinese Channel Partner

  • Published March 31, 2017 12:00AM UTC
  • Publisher Wholesale Investor
  • Categories Company Updates

Brand Protection and Customer Engagement Solutions Company YPB Group Limited (ASX: YPB) is pleased to announce that it has entered into an MOU with Guangzhou Panyu MCP Industries Ltd to jointly offer YPB’s technology suite to its customers. Guangzhou Panyu is a wholly-owned subsidiary of CPMC Holdings Limited, the largest manufacturer of metal packaging products for a comprehensive range of consumer goods in China.

KEY TAKEAWAYS:

  • YPB partners with Guangzhou Panyu MCP Industries to jointly offer YPB’s full Protect, Detect, Connect technology suite to its customers.
  • Guangzhou Panyu is a division of CPMC Holdings the largest manufacturer of metal packaging products in China and one of the core business divisions of Chinese State Owned Enterprise and Fortune 500 Company COFCO.

CPMC has 20 production facilities strategically located across China. Its products are targeted at the medium and high-end market for consumer goods. CPMC produces 7 major types of packaging products – beverage cans, food cans, aerosol cans, metal caps, printed and coated tinplate, steel barrels and plastic packaging. It serves a wide range of consumer goods such as canned food, beverages, household chemicals and, in particular, tea drinks, carbonated drinks, fruit & vegetable juice, beer and dairy products. CPMC’s production volumes are in the billions and it has leading market positions with branded customers across a variety of product sectors.

The initial partnership with Guangzhou Panyu will jointly market the full YPB technology suite to Guangzhou Panyu’s customers and jointly develop product tailored for specific customers. Guangzhou Panyu aims to integrate YPB’s forensic covert tracer and CONNECT-enabling features into its packaging to foster confidence in product authenticity and promote direct relationships between brands and customers.

While this initial agreement is with CPMC’s Guangzhou group, YPB staff in China have strong and extensive relationships throughout CPMC and there is a sound prospect of extending YPB’s solutions into other parts of CPMC’s operations.

Mr John Houston, Executive Chairman of YPB said: “Our partnering strategy is developing well and we are proud to join with a company of CPMC’s reputation and calibre to accelerate our market penetration in a cost and risk efficient manner. Given its size and scale, CPMC offers YPB’s products access to thousands of potential customers and billions of production units within China. We are excited about the opportunities this cooperation presents and look forward to building on this initial partnership with CPMC.”

YPB Group (ASX: YPB) is a pioneer in advanced brand protection solutions. Listed on the Australian Securities Exchange, YPB is expanding its global footprint with an established presence in Australia, China, Thailand, USA, and Mexico. YPB’s patented Anti-Counterfeit technology combined with its Security Packaging and Anti-Theft solutions, Consulting Services and YPB’s proprietary CONNECT platform enables clients to PROTECT their high value brands from the risks of counterfeit, product diversion and theft while providing the tools to CONNECT directly with their customers.

Request Information 

Capital Insights
The Index Approach in Early-Stage Venture Capital: Reconsidered

The venture capital (VC) landscape is marked by its dynamism and complexity, especially in early-stage investing. The traditional approach in VC, characterised by a selective and intensive vetting process, often contrasts with the concept of ‘index investing.’ This article revisits the indexing approach in early-stage VC, incorporating insights from recent studies and data, including a […]

Capital Insights
The Future Is Now: The Evolution of Dealflow with Wholesale Investor

If you’ve ever thought of investing or expanding your portfolio, there’s no better time than the present. In the fast-paced world of investment, things are changing at a breathtaking speed, and it’s crucial to stay ahead of the game. The Future of Deal Flow is Today Dealflow, the lifeblood of the investment world, is not […]

Join over 45,000+ sophisticated investors

Join Now